For years, a longing for an alternative has been evident in the music industry, which has recently undergone a fundamental change. While downloads initially only nipped the sales of CDs, the technical innovation quickly developed into a grave for record publishers. The triumphant advance of streaming services also caused sales of records to decline significantly. Today, the music market is heavily influenced by Spotify and other streaming platforms, but an old music medium has been experiencing a significant revival too. Vinyl copies of records are becoming popular among enthusiasts again.
What initially looked like just another fad has developed into a new niche market. Sales numbers of vinyl copies are increasing from year to year, and there is still no end in sight. On the contrary, this music medium overtook the CD for the first time in a very long time. The return of the vinyl initially emerged in the USA, but the trend can now be observed around the world. The current figures in the prior year and the current year show that this is not just a new retro trend.
20 Percent Increase
Vinyl sales rose by 20 per cent in the previous year in some countries. For example, companies in Germany were able to sell twice as many vinyl records compared to 2015. Compared to 2011, the figures are six times larger. Vinyl has thus established itself as a strong niche. The music lovers have discovered an obsession of collecting these records and now vinyls can be placed as the third most sought after form of music, just behind streaming and digital downloads.
The CD is finally about to crash. This vinyl trend amazes even well-respected industry experts. Since this trend has continued for 14 years, industry insiders can only attribute this to the fact that vinyl buyers truly appreciate music. These enthusiasts listen to significantly more music than the average CD buyer, which is also supported by the results from a survey. It states that around 80 per cent of vinyl lovers listen to their records daily and agree with the famous motto: No day without music.
Buyers are becoming increasingly interested in records of rock artists. Around three-quarters of all vinyl record sales can be attributed to this specific genre. Numerous elaborately designed new editions of the well-known rock classics are fueling the market and, honestly, it seems that contemporary artists have also found their way into listeners’ hearts. Moreover, since people often collect vinyls in large quantities, the demand is so great that the few vinyl manufacturers that still exist to this day have reached the limits of their production capacity.
That was recently also noticeable on so-called Record Store Day, which became a holiday for vinyl lovers 14 years ago. The demand for records became too great on this day of the year and eventually many releases had to be partially postponed in 2020. The Record Store Day reported new sky-high numbers again this year, which is good news for lovers of vinyl as they can be sure that their records are here to stay.